![]() SHS leans heavily into these cloud-based subscription services for its tech stack. ![]() There is now an array of tools available to build web-facing databases and engagement functionality that requires little if any coding. Side Hustle Stack will be a resource to show the way. ![]() Anyone can make a buck pursuing their creative passion if they understand and take advantage of the proliferation of platforms. “the hustle”- can open creators to new customers and income streams. The SHS vision also links creator platforms to the American Dream. It runs counter to the “tech lash” narrative that has gain momentum, which depicts platforms as self-serving monopolists or worse, soulless giants out to grab every piece of personal data possible, with little or no regard to the damage caused to truth, trust, and democratic institutions. While one can poke holes into the ability of creator platforms to overcome the middle class squeeze, the vision SHS paints is positive and decidedly pro platform. Li Jin links these ideas together in an article published in the Harvard Business Review blog on December 17th under the title: The Creator Economy Needs a Middle Class. Finally, it taps into the need for solutions to the economic stress that Covid-19 has created for creators. It also recognizes the growing significance of the platforms to efficiently connect supply and demand not only for things like rides and accommodations but for creators seeking ways to earn a livelihood. It highlights the rise of independent content creators who are writing, recording, filming, and producing but also generate their own demand by building an audience. The passion economy speaks to the motivation to start a brand, business, or community. Side Hustle Stack draws on several big concepts- the passion economy, the creator economy, and the platform economy, which are then related to the current economic squeeze facing the American middle class. How did they do it and why is this platform of platforms getting so much attention? Four Parts It is an impressive showing in a crowded environment where it is increasingly difficult to breakthrough. For example, a post about Side Hustle Stack on TikTok went viral racking up 3.2 million views and 35,000 shares in just 3 days. To their surprise, the launch received a huge response. ![]() It currently features 150 different platforms, but this number will surely grow. The creators of SHS, Li Jin, Brandon Handoko and Lila Shroff, envisioned the ability to navigate the options via a centralized web-based database. It helps users find the platforms that offer everything from short-term gig work and “side hustles” to longer term project-based freelance work, as well as the tools and networks creators need to start a small business and generate new streams of income.Ī decade ago, there were only a few freelancer platforms matching supply and demand. It is an interesting new web-based resource launched a few weeks ago on December 3, 2020. ![]()
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